As the exciting new edge to Boston Harbor, East Pier captures the panoramic views, luminous light and adventurous spirit of living on the water.  Architecture, planning and branding unite to re-imagine a vast arc of abandoned docklands as a vibrant mixed use neighborhood.   Weaving together historic and contemporary gestures, seven new buildings blend residences, restaurants, and a range of amenities while creating a series of inviting public spaces.   With the new name of "East Pier" and the integration of the scenic Harborwalk,  this East Boston neighborhood is reoriented to the water and gains the momentum of a community with potential.  Built on a platform of waterside amenities and stunning city views, East Pier delivers a unified experience for residents by integrating the various design disciplines into a single branding strategy.